Where's the Best Place to Buy Contact Lenses?
From an eye doctor? Over the Internet? Optical store? Warehouse club? Wherever you buy, shop for value and don't forget your eye health.
With so many choices, how can you find the best place to buy contact lenses?
Start with three important concepts when evaluating where to purchase:
1. Ignore your preconceived ideas about which source is cheaper. Evaluate a variety of sources, and don't automatically rule out any online or offline entity.
2. Buying anything on the Internet involves risk, and we'll tell you why this is especially true with contact lenses. That doesn't mean it's a bad idea — you just need to know which sites to buy from.
3. Whether buying online or offline, you should focus on value, not just price. Overall value is affected by these factors (in no particular order) :
- Availability
- Price
- Insurance
- Convenience
- Bundled products and professional services
How to Shop for Contact Lenses
With any type of purchase, most people who are "looking for the best price" are really looking for the best overall value. In contact lenses, where a combination of products and professional services are involved, this is especially true. Don't ignore the issues of convenience and availability; the best price won't mean much if the product is out of stock, and you need it now.
In addition, consider the value of your time. Since there are literally hundreds of contact lens sellers available to you, you could spend hours online comparison shopping, or driving somewhere to pick up lenses. Be certain to consider the time invested in relation to the savings.
Where's the Best Price?
To get the best price on contact lenses, you have to comparison shop. Don't assume you'll find a significantly better price on the Internet than you will in an optical chain or from an independent ECP; ask about prices during your eye exam or contact lens fitting.
Also, don't assume that any seller who offers one particular lens for less will be cheaper for all lenses.
One company may sell a standard spherical lens for less, but a second company might sell a specialty lens for less than the first company. A company that's cheaper for one brand might be more expensive for another one. Also, pricing can change often, particularly at Internet sites, where price changes can appear at any time.
Comparing prices can be complicated. Read on for more insights.
Comparing Online Prices for Contact Lenses
You can compare prices from mail-order contact lens sellers by using websites such as shopping.com, froogle.com (sister site of Google) and shopping.yahoo.com. Entering a brand name will pull up hundreds of linked listings, almost always with prices. The downside: It can be hard to locate a particular seller; all sellers may not be included; and although listings are updated frequently they may not reflect recent price changes, specials or availability.
When to Buy from Your Eye Doctor
Pricing of contact lenses from ECPs varies widely. Many people assume that lenses from a doctor will be more expensive, but this is not always the case. Some doctors will sell larger quantities of lenses — a year's supply, for example — at prices that are competitive with other sources.
Some eye care practitioners offer bundled packages of lenses and professional services. If your doctor's lens price is slightly higher than a competitive source, but the package includes office visits, contact lens care products, or other services, the value may be greater.
Then there's the issue of convenience. Today many eye care professionals offer web or e-mail lens reordering capability to their patients. And they'll mail your lenses to you, or have the lens manufacturer ship the lenses directly to you.
A Note About Insurance
If you have a health insurance plan that covers contact lenses, you need to contact your plan coordinator to identify your benefits. Do this before you make an appointment for a fitting.
Many health-care plans, such as Aetna/US Healthcare, have vision care programs that offer both eye exams and discounts on contact lenses. Usually, you must purchase the lenses at specific optical retail locations.
Some eyewear benefits plans simply offer discounts on certain replacement lenses. These programs don't include eye exams or contact lens fittings, which you will need in order to obtain a prescription.
Evaluating Mail-Order Retailers
Mail-order can be very convenient: it takes just a few clicks of your mouse, or a toll-free call. But there are literally hundreds of these sellers, and it's crucial to remember that they are not all created equal.
Mail-order contact lens sellers range from large, publicly traded companies like 1-800 Contacts and Wal-Mart to back-room operations with no full-time staff. Although smaller operators may publicize attractive prices on their websites, they may not offer the service and selection you're looking for. Some have little inventory, and may obtain lenses only after customers place orders.
Larger sellers can be in a better position to get your lenses to you quickly, because they stock a lot of lenses. For example, 1-800 Contacts — the largest mail-order seller since its acquisition of Lens Express — says that its inventory is more than 20 million lenses. Vision Direct, another large mail-order contact lens seller owned by Drugstore.com, boasts an inventory of over two million lenses.
Put any company you're thinking of ordering from to this test:
1. Will my order ship ASAP? Smaller, low-volume companies might stock only the most common prescriptions. If they have to obtain your lenses after you order them, delivery time may be longer than you expect. A mail-order seller must, by law, contact your eye care practitioner to verify your prescription. The law says your ECP's office has eight business hours to respond; this can delay the shipment of your lenses. (If your ECP does not respond within eight hours, the company may ship the order anyway.)
2. Do I trust this company with my credit card information? There's always some risk in buying from companies you have no experience with, and never heard of. Thoroughly research any company you are considering buying from with websites like the Better Business Bureau (bbbonline.com). Some shopping engines also provide ratings that reflect customers' satisfaction (or dissatisfaction) with various sellers, and allow you to read customer comments.
3. Is customer service readily available? If there's a problem with your order, it's nice to know that you can easily access a customer service representative to handle it.
4. Will the company be in business tomorrow? For example, if there's a billing error, such as an accidental double-billing of your credit card, you'll want to be confident in the integrity of the company, and a quick resolution.
5. What's the return policy? If you buy a large amount of lenses and your prescription changes, make sure the company will accept the unopened boxes for credit.
Brick-and-Mortar Contact Lens Sellers
Optical chains (like Pearle and LensCrafters) and optical departments (of retailers like Sears, Wal-Mart, Target, BJ's, and Costco) generally have optometrists either on-premises or in adjacent affiliated locations. Such outlets offer the advantage of being able to provide eye exams and contact lens fittings, as well as sell you a supply of lenses.
If you have a common prescription, already have a valid Rx and need more contact lenses immediately, such a location may be a good option because there's no waiting for your lenses. Some people also appreciate the "trust factor" of a personal transaction, as opposed to mail-order sellers that can be contacted only by phone or Internet.
Optical chains and large, multi-location eye care practices also benefit from volume buying, and generally offer competitive prices.
Brand-Switching and "Private Label" Contact Lenses
By law, contact lens retailers must sell you the exact lens you have been prescribed — no switching of brands or lens specifications. But there is one exception. Some CL manufacturers sell a particular lens under several brand names — for example, they may create private-label brands for large eye care practices or optical chains. If your prescription calls for a private-label lens, you can buy that same lens packaged with a different brand name. Some mail-order sellers offer guides to help determine the national brand name of a private-label lens.
The Bottom Line on Buying Contact Lenses
There's no one answer to the question, "Where should I buy contact lenses?" To get the most value from your purchase, you'll need to think about what best meets your needs, and do some comparison shopping.
No matter where you buy your lenses, be certain to have your eyes checked on a regular basis. With smart shopping and regular eye care, your contact lens-wearing experience can be both economical and healthful.
Healthy Eyes
